AI Visibility & Alignment

Most founder-led businesses have no idea what AI says about them when a potential client asks for a recommendation.

Some are being described inaccurately. Some are not showing up at all. Most find out too late. I look at both sides of that problem. What AI says about your business externally, and where AI would actually add value internally, before you spend anything finding out the hard way.

Something has shifted and you cannot quite name it.

Enquiries feel less predictable. The pipeline that used to tick along quietly feels less reliable. You have not changed anything obvious, so you are not sure what has.

Part of what has changed is how buyers search. They are asking AI which business to use, which consultant to hire, which agency to trust, before they ever visit a website. AI is answering those questions with or without you in the picture.

If it does not have a clear, accurate read on your business, it will name someone else. You will not know it happened.
Most businesses are not ignoring this because they do not care. They are ignoring it because they do not know what it is already costing them.
Just want to understand where you stand?

The £147 Pulse is a fast diagnostic answering one question: does AI know who you are, and would it recommend you? Delivered in 48 hours. No call needed.

Best for: "Those who want to see if visibility is actually a problem before they commit to deeper work."

Get your Pulse — £147
Already know visibility is costing you?

The £497 Snapshot covers your AI Visibility Maturity Rating with a prioritised 30-day action plan.

Best for: "Those who know this is a problem. And now there is a need for actionable depth, not just a diagnostic.

Get your Snapshot — £497

These assessments improve the foundations that make AI recommendations possible. Not by tracking AI behaviour, but by making your website clearer, more trustworthy, and easier for AI to understand.

Is this what it feels like?

Does this sound familiar?

If two of these land, you do not need a workshop. You need a clear read on what has actually changed and whether it is affecting you

Right now, someone is asking an AI platform to recommend a business like yours. Whether that's ChatGPT, Perplexity, Gemini, or Google AI Overviews, the answer coming back is either you, a competitor, or nothing. Most businesses have no idea which.

What's actually changing

Search behaviour has shifted. Not gradually. Fast.

0%

Predicted drop in traditional search volume by 2026

Buyers are moving to ChatGPT, Perplexity, and Google AI Overviews

Gartner via Neil Patel Digital, 2025

0%

Conversion rate for businesses appearing in AI responses

vs. 2.8% for Google organic search

Exposure Ninja AI Search Statistics Report, 2026

0%

Of marketers currently tracking their AI visibility

Google rankings and AI recommendations are not the same thing

Goodfirms AI Search Survey, 2026

That's the gap the Pulse was built for.

Case Study

A UK-based business service provider had a clear offer and a functioning website. But when AI platforms were asked about businesses like theirs, they weren't appearing.

The AI Visibility Snapshot identified why. The website lacked the structural signals AI systems use to extract, understand, and recommend a business accurately. Offer names were inconsistent across pages. No schema markup. No answer-ready content. No clear entity signals for AI platforms to work from.

The issue wasn't the quality of the business. The website simply wasn't set up for how AI platforms read and retrieve information.

Once the priority fixes were identified, the business had a clear starting point for the first time.

The diagnostic: The business is partially visible to AI. Its services aren't clearly extracted, and there's room to improve how AI platforms find and describe it. Recommendation confidence is moderate. The report would prioritise fixing extractable content first.

The AI Visibility Pulse is a fast diagnostic answering one question: does AI know who your business is, and would it recommend it? Delivered within 48 hours. No call needed.

VISIBILITY PULSE REPORT — SAMPLE

Visibility VerdictPartial
Entity ClarityStrong
Service ClarityModerate
Extractable ContentNeeds work
Trust SignalsModerate
Recommendation Confidence Rating6.2 / 10

For illustration purposes only, based on anonymised report

In this example: The business is partially visible to AI. Its services aren't clearly extracted, and there's room to improve how AI platforms find and describe it. Recommendation confidence is moderate. The report would prioritise fixing extractable content first.

Every report is reviewed and interpreted by me. I filter the findings, identify what actually matters for your business, and write recommendations you can act on immediately. You're not getting an automated output. You're getting a human read.

Find out where you stand — £147

Clicking above takes you to the short intake form. Payment of £147 is completed at the end of the form.

To find out more about Pulse, read the AI Visibility Pulse page.

Both the Pulse and Snapshot answer the same question from different depths: can buyers find you, and is AI representing you accurately? Pick the one that matches where you are right now.

Get your Pulse — £147Get your Snapshot — £497

If you're ready to go deeper with a full strategy review and implementation roadmap, the Assessment (£1,500) and Blueprint (£3,500) include scoping calls and prioritised next steps. → See all visibility tiers

Frequently asked questions

Is this an AI agency or something different?

Neither. I'm an independent consultant. I don't build tools, run campaigns, or push implementations. My job is to give you a clear read on what's actually happening before you spend anything – whether that's how AI platforms currently see your business or where AI genuinely fits inside your operation.

Do you only work with UK businesses?

I'm based in the UK and most of my clients are here, but I also work with founder-led businesses in the US and Canada remotely. If you're outside the UK, get in touch and we'll work out quickly whether it's a fit.

What kinds of problems do you actually solve?

Enquiries feel less predictable. The pipeline that used to tick along quietly feels less reliable. You have not changed anything obvious, so you are not sure what has.

How is this different from AI tracking tools?

AI tracking tools tell you whether AI mentions your business. These assessments improve the reasons it would. It is the difference between a heart rate monitor and a personal trainer. One measures it. The other improves.

Who is the right fit for working with you?

Founder-led service businesses who know something feels different but aren't sure what. Either enquiries feel less predictable than they used to, or AI is everywhere in the business but nothing has clicked into place. Both are problems I can help with. Readiness matters more to me than what sector you're in.

What happens after I get in touch?

The first call is always free, about 15 minutes. It's an honest conversation about where things are. I'll tell you if I think I can help, and if so, what the right next step looks like. If it's not a fit, I'll tell you that too.

Looking for internal AI strategy instead?

If you're exploring where AI should fit inside your business before worrying about external visibility, that's a different conversation. Clarity comes in two forms:
- External clarity: Can buyers find you and understand you? (Pulse / Snapshot / Assessment / Blueprint)
- Internal clarity: Where should AI actually fit in how you operate? (Alignment Check)
Some businesses need one. Many find both relevant
But they're separate pathways. → Explore the AI Alignment Check

Know a founder who should see this? Send them here.